![]() ![]() vector images and graphics so you can understand which type is right for your project. We’ve put together this guide to raster vs. At Mousegraphics, we want to help ensure your prints look exactly as you desire. The type you choose will determine how well you can resize and print your design. Ready to start your next direct mail campaign? You can email us at or contact us here.When designing a project on a computer, it’s important to know when to choose raster vs. It may not seem like much, but choosing the right file format for the right job makes a huge impact. While raster images are meant for photographs, detailed graphics, and scanned artwork. Vector files are best for logos, line-art, and graphics with flat color. And, we know how it can be difficult to remember which is which and when to use either. We know how confusing vector vs raster can be at first. Having high quality images ultimately results in clean, professional graphics. ![]() Having pixelated images is an indicator of low resolution and poor quality, and heavily frowned upon in the design world. When printing, you want to have a high resolution. For example, the standard is 72ppi for web graphics and images. So, the more pixels per inch, the higher your resolution. This means how many pixels are contained within 1 inch of the image. Resolution is determined by the pixels per inch/dots per inch (PPI/DPI). This results in a loss of resolution and a pixelated/blurry image. When in reality, it’s stretching the amount of existing pixels to meet the desired input size. This is because your raster image has a set number of pixels (resolution), and upscaling the image requires the image to “create” more pixels to meet the input size. ![]() ![]() While it’s safe to downscale a raster image without sacrificing quality, upscaling a raster image heavily pixelates the image. In a nutshell, raster images are best for detailed graphics, photographs, and scanned artwork. They offer in-depth detail and color that vector graphics aren’t able to provide. Raster images are comprised of a varying range of color, blending seamlessly into each other. Zooming in on a raster image, the pixels (the square blocks in the image above) become clear and the details in the image become blurry. When these pixels are combined, they form the images you see on every digital screen (monitors, TVs, cameras, etc).Īdditionally, digital cameras create raster images and every photo you see online is raster. When the different colors of light are combined, you get a huge range of color. Each pixel has a different value for red, green, and blue light. When you’re watching TV or looking at something online, you’re looking at thousands of little pixels with different values to convey color. Raster images are comprised of tiny units called pixels. Unlike vector graphics, raster images are photo-realistic. If this doesn’t work for you, graphic designers would be happy to help. You would have to do this by using a vector-based editor such as Adobe Illustrator or CorelDRAW. Or you can later convert it by re-creating it as a vector graphic. Your artwork would have to either be made from the start in vector format. While you can turn any vector file into a raster image by overriding the file type, this unfortunately doesn’t work the other way around. This allows you to easily scale up and down your logo without compromising the quality.ĭesigners and printers will often ask for your logo in vector format to ensure your logo displays perfectly with whatever they’re designing/printing.Ī common pain point that people run into is thinking they can override a raster image and convert it to vector by changing the file format. Having your logo in vector file format is an absolute must. Some common situations where you’ll need vector files: custom branded apparel, customized promotional products, laser engraving, large-scale designs like banners/signs, and vehicle wraps. Again, this is because the line-art is formed of mathematical formulas rather than pixels. No matter what size you scale them to, the quality remains the same and consistent. You can blow them up to be 10′ x 18′ or 3″ x 4″. The best thing about vector graphics is their ability to endlessly scale in size to suit your needs. ![]()
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